We Help
Reach Greater Success.
We Help
Reach Greater Success.
CFO SERVICES
PROACTIVE TAX PLANNING
bookkeeping
Let's Talk
Equine Businesses
CFO SERVICES
PROACTIVE TAX PLANNING
BOOKKEEPING
Financials gone haywire?
You’re not alone.
- You want to increase profits but not sure how
- You’re dreading a surprise tax bill every year
- The books are in chaos, and you need to dig out
Let's Talk
We’re not just Financial Experts— We’re Horse People.
Carrie
JR
JR is an expert accountant and tax strategist.
Carrie is an estate, wealth and tax planning attorney, author, and speaker.
Welcome to Horsepower Financials.
We offer a full range of services for equine businesses from proactive tax planning to CFO services, and more. We’ve been involved in numbers and horses for over 25 years. We actually met at a horse show! Now married with kids of our own, we deeply appreciate the values, hard work, life lessons, and joys of the industry.
Our original firm was founded in 2012—helping hundreds of businesses and families across the US with integrated legal, tax planning and wealth management.
In 2024, we decided to merge passion with purpose to launch Horsepower Financials, focusing exclusively on the equine industry.
We know the equine industry. Let us help you craft solid financial, legal, and accounting strategies to reach greater success.
Horsepower Financials offers a full scope of services from general bookkeeping to proactive tax planning, and CFO services.
Services
MORE Revenue
MORE Profit
MORE Net Worth
MORE Wealth
MORE free time, giddy up
Service Levels
- Monthly Accounting
- Review AP, AR, Payroll
- Bank Reconciliation
- Historical Reporting Package
- Tax Planning, Core Implementation & Tax Preparation
- Restructure Business To Reduce Taxes
- Implement Core Strategies To Ensure Savings
- Filing to Ensure Compliance
- Revenue Forecast
- KPI Tracking
- Monthly 1-on-1 Meetings
- Monthly Financial Video
- Proactive Plan Made To Increase Revenue, Gross Profit, Net Profit & Net Worth
Bronze
SIlver
Gold
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Everything in Bronze plus...
Everything in Silver plus...
**Ask about our Double Tax
Savings Guarantee!
Strike Gold with CFO Services
Horsepower Financials Gold Level CFO Services
We set ambitious targets, implement strategies to reach them, and hold you accountable. Our ultimate goal? To help you grow your business, increase your earnings, and free up more time to enjoy life. A true win-win.
We dive deep into your business financial landscape, identifying areas to grow, scale back, or rethink entirely. By analyzing the “big financial picture,” we pinpoint what needs to expand, shrink, or be eliminated to optimize your performance.
We tackle budgeting, forecasting, and crafting a cash flow strategy that aligns with your business goals. We implement safeguards to protect your assets, prepare you for market challenges, and position you to jump on opportunities when they arise.
With detailed, actionable reports and one-on-one reviews, we make sure you always have a clear understanding of your financial health and business performance. Armed with this knowledge, you’ll make confident, well-informed decisions.
Strategic Planning
Risk Management
Comprehensive Reporting
We keep a vigilant eye on the numbers, tracking key indicators to gauge performance and guide you toward goals. We also assess your standing against competitors, identifying where you can amplify your impact and stay ahead of the curve.
Tracking Success Indicators
Learn More about CFO services
Fast track your business success.
Shoutouts from Past Clients
“Every service under one roof—financial planning, tax services and estate planning.”
“Down to earth. We have nothing but good to say about this team.”
“ Got a customized plan to grow my wealth, lower my taxes and build my legacy.”
“First-class firm. Aligned with us as partners for the long-term.”
“Highly recommend.”
Here’s How it Works
Meet & Greet
Saddle Up
Win the Day
Let’s jump on a call to go over the numbers. We’ll discuss your goals and explore what level makes sense for you.
We’ll clean up any messes, set up systems, and begin core tax planning + implementation. You get a portal to see it all: accounting, tax savings and strategies.
Enjoy free time back and full confidence in a strategic plan that delivers tight books, higher profits, and more success.
Bookkeeping doesn’t have to be a burden. Hand off the stress of taxes and filings. Move forward with a clear plan. Stop thinking you’re overpaying (you are!) and let’s do something about it.
You always retain full control, but let us guide you to greater success.
Book A Call
Let Horsepower Financials take the reins for your accounting, tax, and financial future.
Stable Finances, Smooth Rides
Rein in your finances and plan for a stronger financial future.
Explore our tips, tools, and insights tailored specifically for equine businesses.
Grab your coffee for a second. Before lessons start. Before horses ship. Before the day gets away from you. Let’s talk about January. Because January has a way of telling the truth — whether we’re ready to hear it or not. No big holiday spending anymore. Show season hasn’t fully kicked in. No “I’ll make […]
Let’s be honest — trainers are amazing at keeping track of horses, clients, and show schedules… but not so great at realizing their cross-ties are one frayed rope away from disaster. November is your cue to take stock — literally. This isn’t just about organizing the tack room (though let’s face it, it needs it). […]
The show ribbons may be packed away, but hold your horses — the year isn’t over yet.November might feel like the season for slowing down, but for smart trainers, it’s prime time to make one last strong gallop toward profit before the new year. Think of it this way: You wouldn’t trot halfway through a […]
You can have the best show season of your life… and still feel broke by October. Sound familiar? That’s the cash flow fallacy — thinking “profit” means “I’m doing fine,” when really, your timing’s just off. 💸 Let’s Get Real You invoice clients after a show, but board, fuel, shavings, and staff costs hit immediately. […]
You know that feeling when the mornings get crisp, and you realize… winter is coming (cue dramatic music 🎻). For horse trainers, fall isn’t just about swapping fly spray for blankets — it’s about prepping your business for one of the most expensive seasons of the year. Feed costs creep up, heaters kick in, trailers […]
Let’s be honest—most horse trainers would rather muck 10 stalls than sit down with tax paperwork. We get it. You didn’t start training horses because you love spreadsheets. You started because you love watching riders grow, horses improve, and that “lightbulb moment” in the arena. But here’s the thing: if you wait until April to […]